"The firm contacted several glass
houses, offering a contest for the best
design for the Coca-Cola bottle. The
design had to be distinctive both to the
eye and the touch. This would replace
the bottles with straight sides and either
the bottler’s name embossed on the side
of the bottle, a paper label affixed to the
front, or both. Since the main method for
cooling bottles was to immerse them in
ice, the drinks were often not in plain sight
of customer, and the labels frequently
washed off as the ice melted. Coca-Cola
wanted a bottle that the consumer could
identify by touch alone."
"It was also during the 1916 convention in Georgia that a George H. Krempp of Jasper, Indiana, whose family had been in the soda bottling since 1870 and a Coca Cola franchise bottler since 1910, reportedly "acquired" one of the non-winning bottles which apparently had been submitted by the Graham Glass Company. It is believed the Graham bottle is a one of a kind and is currently owned by Gary Salb, who is the great-grandson of George H Krempp."
- And there's always the google search rabbit hole!
Sold for $13,000 - Earliest Coca Cola Bottle: Rare Labeled Pemberton's French Wine Coca / Up For Auction May 2014
Findlay Antique Bottle Club
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